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PRO-MOTION

MEN'S ACTIVE COLLECTION

AUTUMN WINTER 23

The 'Pro Motion' athleisure-active collection is a response to the post-pandemic resurgence of interest in gym attendance. It is designed in consideration of the emerging metaverse trend, which has seen a shift towards digital workouts and fitness apps that often gamify the experience with progress tracking and rewards, thus embracing the metaverse concept. This collection introduces vibrant pop colours alongside the inclusion of soothing lavender and pastel shades. The graphics within the collection are strategically crafted to evoke a sense of vitality and motivation, featuring empowering slogans that inspire and energise individuals in their fitness pursuits. The 'Pro Motion' collection effectively bridges the gap between traditional fitness routines and the dynamic digital landscape of the metaverse.

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GRAPHICS DEVELOPMENT - CHEST PRINTS, AOPs, PLACEMENT GRAPHICS

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© 2025 by Neeraja P Nair

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