Project 04
Textile print patterns for Tommy Hilfiger
A 10-day Craft Cluster Initiative Program which aims to provide the students with continuous exposure to the handloom and handicraft clusters, thus providing an opportunity for creative innovation and experimentation. This research was aimed to reach out to the artisans and craftsmen at the grass root level and to witness the realities of the craft sector and get insight into regional sensibilities,diversities, resources and environment.
Please check out the work in the following link :

Project 04
Textile print patterns for Tommy Hilfiger
A 10-day Craft Cluster Initiative Program which aims to provide the students with continuous exposure to the handloom and handicraft clusters, thus providing an opportunity for creative innovation and experimentation. This research was aimed to reach out to the artisans and craftsmen at the grass root level and to witness the realities of the craft sector and get insight into regional sensibilities,diversities, resources and environment.
Please check out the work in the following link :

GRADUATION PROJECT

DNM-SURE
MEN'S ATHLEISURE COLLECTION
AUTUMN WINTER 23
The 'DNM-SURE' athleisure collection embodies a bold aesthetic characterised by the prominent use of large lettering, numerical elements, and striking stripes. The design direction draws inspiration from infographic prints, employing icon-based patterns and graphics that effectively convey the functional qualities and attributes of the brand. This collection is profoundly influenced by streetwear culture, taking cues from the graphic design language popularised by Virgil Abloh's Off-White brand.

GRAPHICS DEVELOPMENT - CHEST PRINTS, AOPs, PLACEMENT GRAPHICS














