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DNM-SURE

MEN'S ATHLEISURE COLLECTION

AUTUMN WINTER 23

The 'DNM-SURE' athleisure collection embodies a bold aesthetic characterised by the prominent use of large lettering, numerical elements, and striking stripes. The design direction draws inspiration from infographic prints, employing icon-based patterns and graphics that effectively convey the functional qualities and attributes of the brand. This collection is profoundly influenced by streetwear culture, taking cues from the graphic design language popularised by Virgil Abloh's Off-White brand.

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GRAPHICS DEVELOPMENT - CHEST PRINTS, AOPs, PLACEMENT GRAPHICS

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© 2025 by Neeraja P Nair

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