Project 04
Textile print patterns for Tommy Hilfiger
A 10-day Craft Cluster Initiative Program which aims to provide the students with continuous exposure to the handloom and handicraft clusters, thus providing an opportunity for creative innovation and experimentation. This research was aimed to reach out to the artisans and craftsmen at the grass root level and to witness the realities of the craft sector and get insight into regional sensibilities,diversities, resources and environment.
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Please check out the work in the following link :
Project 04
Textile print patterns for Tommy Hilfiger
A 10-day Craft Cluster Initiative Program which aims to provide the students with continuous exposure to the handloom and handicraft clusters, thus providing an opportunity for creative innovation and experimentation. This research was aimed to reach out to the artisans and craftsmen at the grass root level and to witness the realities of the craft sector and get insight into regional sensibilities,diversities, resources and environment.
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Please check out the work in the following link :
GRADUATION PROJECT
PIPIQ
COLLECTION FOR BOYS AND GIRLS
SPRING SUMMER 24
Pipiq is a premium children's t-shirt brand that redefines street fashion for kids of age 3 to 10, with its unique fusion of high-quality materials and the whimsical charm of bohemian design. The journey of Pipiq Kids from conception to execution is a meticulously planned and creatively driven process.
It begins with thorough market research to understand the needs and preferences of parents and children in the realm of kids' fashion. Inspired by the bohemian palette and the wildlife ethos of freedom and creativity, Pepeq's design conceptualise vibrant and playful designs that capture the essence of childhood imagination.
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The collection consists of a main collection along with a capsule collection. The theme of the main collection is wildlife, which carries a palette of pastel earthy neutral bohemian tones of trees, animals, woods and greens . The capsule collection is also dedicated to wildlife but aquatic, which carries a palette of pastel blues and beiges of the sands and the seas.
MARKET RESEARCH
GRAPHIC RESEARCH
Inspiration for the ensembles has been drawn from the bestseller records of various kidswear brands through both online and offline market research. Brand List : Benetton, Zara, H&M, Marks&Spencer, Pull&Bear, USPolo, Gap Kids.
Graphical references have been provided by the client for building both collections, which were also taken from brands such as Zara, H&M, Pull & Bear, etc. The graphic direction focuses on font-oriented designs, where each text carries a message dedicated to wildlife, with subtle impressions of animals and forests. Pepeq branding has also been incorporated into most of the graphics
COLOUR PALETTE
BOYS COLLECTION
GIRLS COLLECTION
CAPSULE COLLECTION FOR BOYS AND GIRLS
Capsule collection for Pipiq dedicated to aquatic version of the wildlife, which carries a palette of pastel blues and beiges of the sands and the seas.
MARKET RESEARCH
Inspiration for the ensembles has been drawn from the bestseller records of various kidswear brands through both online and offline market research. Brand List : Benetton, Zara, H&M, Marks&Spencer, Pull&Bear, USPolo, A&F, Gap Kids.
COLOUR PALETTE
BOYS COLLECTION
GIRLS COLLECTION
