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BELGIE

PACKAGING AND MERCHANDISE DESIGN

To create visually appealing and trendy packagings as well as merchandise line for België, to resonate with the target audience of 18-30 year olds. The designs should reflect België's brand values of authenticity, quality, and innovation while incorporating French and Dutch words to enhance the exotic and foreign appeal. The goal is to capture the essence of Belgium's rich waffle tradition in a modern, youthful, and engaging manner, ensuring each piece embodies the friendly, trendy and genuine tone of the brand.

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© 2025 by Neeraja P Nair

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